June 03, 2021

From a small town to a large stage: Deon Generette

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By: Chardonnay Ismail

As an 8-year-old, Deon Generette was listening to The Big DM’s Quiet Storm. Now, the Johnsonville, S.C. native and 2006 theatre graduate has combined his love of music and performance to become the show runner of the music show 7Sunday.

7Sunday is described as “THEE best live-themed music show,” airing every Saturday at midnight on WACH FOX in Columbia, WCIV ABC 4 in Charleston, WPDE ABC 15 in Myrtle Beach and most recently, WMYA MY 40 in Greenville. Live shows take place the second Sunday of each month.

“Think of Soul Train, a late-night show and Jeopardy all mixed together,” Generette said. “It’s like coming to a backyard party where everyone is welcome. You come and feel inspired. We cry, we laugh, and we dance.”

Generette’s conversations with Columbia residents led him to create 7Sunday.

“People would complain about having nothing to do—nothing unique and nothing of class,” he said. “And that’s when I decided to change that.”

7Sunday began as a small show at Lula Drake Wine Parlor on Main Street and has since expanded its reach to larger venues like 701 Whaley and throughout the state.

7Sunday means a day of bliss—a complete and perfect Sunday,” Generette said. “Each show is an experience. You get to dress up, network and enjoy live entertainment with other career professionals. Whatever happened the week before didn’t happen because 7Sunday gives you that replenishing feeling that allows you to start your week off at your best.”

The production of the show is no small feat. A team of 17-18 people weekly select the content and artists that will be featured in the show. Themes come from both Generette’s interests and from his team. Local minority businesses also participate in the show.

“A lot of times, people think that what you’re doing is for yourself, but it’s not,” he said. “The beauty of what you do is done by collaboration. Without my team, it can’t happen.”

While every event is memorable to him, a recent instance stands out to him. One of his May shows was a live recording, and he was initially uneasy.

“I wasn’t sure how it would turn out, but it came together, and we had a very moving performance,” Generette said. “I heard a voice in my head that said, ‘Don’t quit. I got you.’”

 “A close friend told me, ‘7Sunday is you. Hanging with you, you have fun and substance, and that’s what this show is.’” 

Generette is a father of three boys and said fatherhood motivated him to leave a legacy.

"This is bigger than me," he said. "I want my boys to know that they don't have to overwork themselves to get what they want. They simply have to remain consistent and have a strong team around them."

Generette’s next plan for 7Sunday is to become nationally syndicated. When reflecting on his time at South Carolina, Generette immediately thought of his diverse experience.

“I came from a small town and got the opportunity to experience different cultures and different types of people, which helped me prepare for 7Sunday,” he said. “I was a member of the Association of African American Students and served as vice president and president of the Brothers of Nubian Descent.”

From his time as a Gamecock to leading 7Sunday, he has three key pieces of advice for young alumni.

“Remain humble,” he said. “Get people around you who are serious about their craft. Do not quit—the thing you’re doing is greater than you.”


7Sunday’s next live show will be “Soul7” on June 13. Learn more: https://7sunday.live/ 

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