June 29, 2020

UofSC Alumni Association welcomes Robin Roberts as Board of Governors President

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By: Ore Oluwole

Robin Roberts,’76, is the new president of the University of South Carolina Alumni Association's Board of Governors. Roberts’ term began July 1 and he will serve a two-year term and preside over the 19 -member board. He previously served on the board as the president-elect and succeeds Robert Dozier, ’90, as Dozier moves into the immediate past president position.

“The level of expertise and leadership Robin brings to this role will be a driving force in supporting our university, alumni and students,” said Wes Hickman, CEO of the UofSC Alumni Association. “His devotion to South Carolina will take us to even greater heights as we work to connect more Gamecocks and build a stronger alumni association.”

Roberts oversees National Media Group, a family of companies focusing on providing strategic communications and advertising services to corporate, political, association and issue-advocacy clients. He is also a founding partner in Purple Strategies, a leading reputation management firm based in Washington, D.C.

In 2009, Roberts founded the Washington Media Scholars Foundation, a nonprofit organization that provides academic, scholarship and career opportunities to undergraduate students nationwide who are interested in the public affairs advertising industry. Since the organization was founded, more than $2 million has been raised to benefit more than 530 students, 34 from the College of Information and Communications at the University of South Carolina.

“Robin Roberts has dedicated himself to advancing the careers of young professionals like me,” said Noah McGill, a 2019 finalist of the Washington Media Scholars Case Competition and 2019 UofSC graduate. “His mentorship has been priceless—without it, I wouldn’t have received the experience and exposure to a bi-partisan network in media that the Washington Media Scholars Foundation provided.”

“When I was still a student, Robin gave me access to truly unparalleled experiences in advertising as a finalist in the Washington Media Scholars Case Competition,” said Alyssa Andrews, a 2018 UofSC graduate. “When I graduated, full of ambition but lacking knowledge, I sought his guidance on how to advance my career while staying true to myself and my values. I can confidently say I wouldn't be where I am in my career without him.”

A native of Kershaw, South Carolina, Roberts received a degree in journalism from the University of South Carolina in 1976. In 2004, he was named a Distinguished Alumnus by the School of Journalism. He is also a founding member of the College of Information and Communications Dean’s Leadership Council.

“Robin is a model alumnus—always giving back to his alma mater at all levels—the university, athletics and his home college,” says Tom Reichert, Dean of the College of Information and Communications. “The Washington Media Fellows garners national attention. It gives us additional pride that it was founded by one of our own. Just an example of the value he adds as an alumnus.”

Roberts was the inaugural Advisory Board Chairman of the Bucknell University Institute for Public Policy, serving in that role for five years. In honor of his service, every year a student receives “The Robin Roberts Senior Award in Public Policy” awarded to a senior who has demonstrated long-standing commitment to the mission of the Bucknell Institute of Public Policy.  Roberts also serves as a member of the National Advisory Board of the Foundation for Advancing Alcohol Responsibility.

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