September 24, 2021

Her Adidas

By: Mykayla Capeles

South Carolina native Vicky Free has been on the move since graduating from South Carolina with a degree in broadcast journalism in 1992.

Free has worked for BET, Time Warner, McDonald’s Corporation, Disney/ABC international, Novant Health, and now takes on her new role as vice president for global marketing at Adidas.

“When I go big, I go big!” Free said. “I’m always looking to take my leadership to the next level, and I’m a marketer through and through.”

Diversity, equity and inclusion are three words that surrounded the news last summer. One of her goals is to re-center as a purpose-driven brand. Free believes that any leader in any business has to not only believe in diversity, inclusion and equity, but they have to demonstrate it.

Read the full story, written by Craig Brandhorst, on the university website.

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